If your business has reported disappointing financials you might find it under scrutiny in the media. It goes without saying that such negative news has the potential to damage your corporate reputation.
As well as being of concern to investors, employees and other stakeholders, poor results can unsettle customers, leading them to look elsewhere for your products or services.
Having a carefully worded statement ready to issue should the press come knocking could make a big difference to public confidence in your business.
Words are incredibly powerful and when well-crafted can convey important messages that go beyond the black and white facts and figures.
Similarly, if you have to make redundancies there is a chance the media will be interested. Local or national reporters might already have been approached by affected employees or might also have posted negative comments on any number of social media channels.
Specific protocols exist to help minimise negative perceptions about your company in such situations.
We are experienced at working closely with company directors, accountants, lawyers, insolvency and turnaround advisers to craft and control the messages surrounding such news. In short, our role is to mitigate the reputational damage caused by disappointing business performance.
