If you’re in the middle of handling a crisis, it’s all too easy to focus outwards and overlook the need to communicate internally.
Crisis communications is as much about dealing with your employees, investors, customers and other stakeholders as it is dealing with the media.
Sometimes it is impossible to prevent negative publicity from appearing, and it can be damaging if your colleagues see it without forewarning.
Preparing them and managing their expectations is important. When handled well and appropriately to the audience, such communications can actually have a positive impact on trust and morale.