Maintaining a good business reputation

No business is immune to the damaging impact of negative publicity in the media or online. At Reputation Matters we have over 25 years’ experience handling crisis situations and helping businesses protect and, where needed, restore their positive brand reputation.

Most of the time, we’re able to keep negative publicity out of the public eye or, at the very least, secure a retraction or right to reply.  Other times, if the criticism is well-founded, we’ve created integrated campaigns to gradually deflect the negativity.


A wide range of challenges have come to our door so nothing fazes us.  For obvious reasons of discretion, we won’t name any of the businesses or individuals we’ve worked with but they include international corporations, trade associations, local authorities, SMEs and local MPs. 


From the national media threatening to ruin the reputation of a bed manufacturer wrongfully sued for a consumer injury, to a photo and comment on Facebook threatening to destroy the organiser of a beauty pageant, to a long-established IFA being scrutinised in the media following a complaint to the Financial Ombudsman, to a well-known businessman being harangued by a local community because one of his rental properties was being used as a brothel, we’ve handled it all.

We will always act quickly and efficiently to resolve a crisis situation and limit the negative impact. Sometimes, however, it can take more than a press statement to re-build a positive reputation.

Whether negative articles, bad reviews or inaccurate public profiles are bringing your business down, we can help re-establish your positive brand reputation.


Your calm and steady approach was everything I needed when my business was being unfairly criticised in the national press. You stopped me from responding in haste, which I realise now, was the worst thing I could have done! Thank you, thank you, thank you.

I thought the problem would go away if I ignored it. It didn’t. I was reluctant to use you but can honestly say, your support and advice helped pull me back from the brink. Your patience, clarity of thought and advice were just what I needed to get me through the emotional roller coaster.

One of my co-directors was found guilty of drink driving.  I was concerned that if it got out, we’d suffer from negative press and loss of business.  As it happened, there was no backlash but being able to contact you and have some pre-prepared statements and letters ready was reassuring.

My business was facing a torrent of unfair criticism on Facebook.  It stemmed from one negative post by an ex-employee and escalated like wild fire. Your level-headed, practical advice helped get the negative comments removed.  Thank you from the bottom of my heart.